Customer Service ≠ Brand Experience. They’re Chalk & Cheese? A Few Reasons Why….

At a recent “customer experience” conference in Dubai some interesting and striking comments were made. However, it soon became apparent a broader view on customer experience was required. Customer experience and customer service were frequently confused or used interchangeably

Advertisements
Read Article →

Customer Service. A Crucial Cog in the Brand Experience Wheel. A Few Reasons Why….

At a recent “customer experience” conference in Dubai it soon became apparent a broader view on customer experience was required. The terms “customer experience” and “customer service” were frequently used interchangeably. This was a problem because we feel customer service is an important part of the customer experience.

Read Article →