Crunch Time for Apple’s Brand?

People who work in brand admire Apple for very good reasons. An iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products.

At Wavelength we wonder if it’s crunch time for Apple. Recent Wall Street iPhone 5 expectations were not met, brand loyalty is diminishing whilst Samsung’s popularity is increasing.

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JC Penny’s Price Based Strategy: A Case Study On How to Make Your Brand Performance Go Pear-Shaped?

In the past we’ve tried to highlight how utilising coupons can turn your brand strategy pair shaped. The challenges JC Penny is currently facing lucidly illustrate this point. This revealing article shares some of the challenges new JC Penny CEO Ron Johnson is experiencing whilst trying to shake the brands’ coupon crazy reputation. An unenviable task.

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BBC Radio Speak to Wavelength’s Darren Coleman about “Brand Britain” Going Ballistic. Listen to the Interview Here…

Darren was invited to speak on BBC radio today. He was asked to give his views on “Brand Britain” going ballistic.  Here’s the recording (apologies the quality is not so great). […]

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