Wavelength’s Darren Coleman was recently asked to comment on how brands can explore experiential campaigns by The Marketer Magazine. The full article can be viewed here. The key points Wavelength’s Darren Coleman makes […]
Wavelength’s Darren Coleman was recently asked to comment on how brands can inspire loyalty in the digital age by The Marketer Magazine. The full article can be viewed here. Key points Wavelength’s […]
For some time we’ve been keeping a secret at Wavelength. His name is Wavey. He’s the branding brains behind most of our strategy work. Hands up. The cat […]
To date Lynx has been driven by a simple goal. To help men become more successful with woman. Brutal? Yes. True? Yes. Effective? Hmmn, we’ll leave that one for now. The […]
Our branding projects take us both near and far. This means spending a fair amount of time in hotels. The problem is hotels can feel a little staid, stuffy and […]
Audi’s brand is smooth. It’s characterised by cool, product quality, sophistication and more than a pinch of panache. Sure, it can be seem as a little aloof and condescending at […]
People who work in brand admire Apple for very good reasons. An iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products.
At Wavelength we wonder if it’s crunch time for Apple. Recent Wall Street iPhone 5 expectations were not met, brand loyalty is diminishing whilst Samsung’s popularity is increasing.
In the past we’ve tried to highlight how utilising coupons can turn your brand strategy pair shaped. The challenges JC Penny is currently facing lucidly illustrate this point. This revealing article shares some of the challenges new JC Penny CEO Ron Johnson is experiencing whilst trying to shake the brands’ coupon crazy reputation. An unenviable task.
Darren was invited to speak on BBC radio today. He was asked to give his views on “Brand Britain” going ballistic. Here’s the recording (apologies the quality is not so great). […]
BBC WM invited Darren onto the Dan Kelly show yesterday. They wanted to obtain his views on the UK’s Visit Britain brand marketing campaign and how cities can develop an authentic brand. […]